Market Segmentation & Characteristic



In order to understand about the target market clearly, SUG-MI can provide you the insight about how the market are being segmented. Different with quantitative approaches, we give you the market segmentation based on your industry practice that has been implemented. Hence, clients will enable to target different categories of the market.


Once we identify the market segments, further market characteristics can be provided in order to address the following strategic thought:

  • Key Driver Analysis. The factors that affected to the customer’s interest, intention, preferences, etc
  • Strategic Attribute Mapping. The important factors that has become the key drivers for each segment.
  • Opportunity/Risk Analysis. The important drivers that became opportunities or risks for the product/services offered.
  • Volumetric Analysis. To provide you the potential segment based on market size, spending pattern, and future outlook.