Marketing Mix has been adopted by various industries in developing their marketing strategy. “Place” is one of the important parts of the marketing mix, which the products and services offered should be routed to the market. Thus, “Place” has become a very critical aspect to understand.
Currently, the distribution of products and services has become more complex. A complex network of supply chain partners has been existed in the market. Hence, SUG-MI has market intelligent approach to help clients to have better leverage to their routes to market for maximum profitability.
Several studies of supply chain and distribution are as follows: